PARTNERS YOU CAN TRUST
PrimeGuide Partners is more than a team—we're your strategic growth engine. Since 2018, we've been helping businesses in hospitality, health, wellness, and retail across the US and South Korea achieve their marketing and business goals.
Our team of professional marketers, publicists, writers, photographers, videographers, and analysts brings deep industry expertise and a proven track record of success. We craft and share your brand's unique story across all channels, managing your company's narrative on social media, through email newsletters, targeted ads, compelling press releases, and strategic media pitches.
We help you position your brand with effective marketing solutions to reach and reconnect with your target audience. Our passionate thinkers and content creators will work closely with you to help your business become the brand of choice.
As a Certified Minority & Women-Owned Business Enterprise (M/WBE) in New York City, we are committed to delivering high-value, high-impact results that go beyond ROI. We focus on maximizing your Return on Visibility and ensuring your brand stands out in today's competitive market. Let us help you shine and achieve the success you deserve
CEO & Founder
Melissa (Mel) Ortiz
Melissa Ortiz is a seasoned hospitality and marketing expert with over 20 years of experience in operations, sales, events, marketing, and executive management.
Melissa founded PrimeGuide Partners, a certified Minority & Women-Owned Business Enterprise (M/WBE) in 2018 and helps clients in hospitality, health, wellness, and retail achieve their marketing and PR goals.
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Melissa's expertise is in social media marketing, email marketing, event marketing, influencer collaborations, partnerships, and public relations.
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Key highlights of her career include:
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Opening Hilton Santa Clara, San Jose Marriott, and Hyatt Times Square.
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Launching the Hyatt Centric Brand in New York City and converting Hyatt Times Square to Hyatt Centric Times Square.
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Leading the $22.5 million renovation marketing campaign for Hilton San Diego Gaslamp Quarter.
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Driving marketing campaigns for Hyatt properties, Arrosto Italian Rotisserie, Mysa Day Spa, Wild Hare Bar Garden, and several women-owned brands.
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Building and maintaining websites for businesses like Studio 1040, Meta Wagner, Diana Putterman and more.​
Melissa’s strategic insights earned her a nomination for the Hyatt Hotels’ Marketing Leadership Award in 2017. She holds a BA in Journalism from the University of Santo Tomas, Manila, and is passionate about empowering female entrepreneurs achieve their business goals.
Photographer & Videographer
Natalie Borton
Natalie Borton, the creative force behind Late August Studio, radiates dynamic visuals through her passion for storytelling since her childhood in Kansas. With a camera always in hand, she found joy in capturing the beauty of the world around her, finding that the candid and spontaneous moments are the most impactful. These formative experiences ignited a lifelong love of photography, videography and artistry.
After graduating from San Diego State University, with many academic and leadership achievements, Natalie immersed herself in San Diego’s vibrant creative scene. Leading and gaining experience with some of the city’s top marketing and production agencies. This hands-on experience allowed her to refine her craft to launch Late August Studio. A content agency that seamlessly blends artistry with content strategy, creating results-driven content that elevates brands in the digital space.
Natalie and Mel, have worked on high-profile projects such as productions for Hilton San Diego Gaslamp Quarter. Their work is prominently featured on the hotel’s social media channels and in The Ultimate Gaslamp Quarter Bachelorette Magazine, available here.
Through Late August Studio, Natalie is dedicated to producing photography and videography that tell compelling stories and connect with audiences on a deeper level. Her work has also been featured in prestigious publications such as Modern Luxury San Diego, San Diego Voyager, San Diego Rebel and more. She has established her reputation in the fashion, beauty, and lifestyle sectors. With every project, Natalie strives to capture not just moments but the essence of a brand, delivering visuals that inspire, engage, and leave a lasting impression.
Revenue Specialist
Jerome Lapuz
Jerome Lapuz is a distinguished hospitality expert with over 20 years of experience in sales, revenue management, financial analysis, and project management. His impressive career includes 6 years in luxury hotels, 8 years managing multi-property portfolios, 8 years in leisure destinations, and 6 years in corporate and convention hotels. Jerome has collaborated with prestigious brands like Hilton Hotels, Interstate Hotels, Taj Hotels and Resorts, and Woodside Hotels.
Jerome spearheads PrimeGuide’s groundbreaking Prime Revenue Consulting Program for Hotels, a strategic initiative designed to help hotel owners unlock their full revenue potential. This powerful program offers:
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Revenue Strategy Audit: A deep dive into your revenue management practices, from pricing and sales to operations.
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Dynamic Pricing Solutions: Profit-boosting, real-time data analytics for demand-driven pricing strategies.
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Forecasting & Reporting: Advanced forecasting tools and regular performance reports to ensure ongoing success.
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Tailored Recommendations: Customized, actionable strategies to elevate your revenue approach and outpace competitors.
With a passion for driving results and a proven track record of innovation, Jerome is committed to helping hospitality businesses thrive through PrimeGuide Partners.